Why I'm building Kinship.
Opening — the specific moment
A concrete, personal moment when this problem became real — a job transition, a system that disappeared, a person whose context I lost and couldn’t recover. Specific over general.
What I tried
The tools, workarounds, and spreadsheets I tested before deciding to build — and why each of them was fundamentally wrong for the shape of this problem.
Why build, not patch
The belief that pushed me past patching: what I think is true about ownership and trust in personal relationships that the market hasn’t built for yet.
Who Kinship is for
The person I’m building this for, in two or three sentences — described in the language of someone who has felt the problem, not in the language of a product spec.
An invitation
Not a pitch — an invitation. If this is what you’ve been looking for too, I’d like to meet you.
— Luke Simpson, founder
“If this resonates, I'd love to hear from you.”